We’re proud to announce that Sale Engineering Products has decided to embark upon a sponsorship partnership with local sports and community basketball club, Manchester Giants.
The arrangement is initially a one-season deal including court-side branding at the Giants’ home venue, kit sponsorship with the SEP logo taking pride of place on the top rear of the 2018-19 vests and business club membership.
Whilst a business sponsorship with advertising and exposure benefits, there is something of a personal element to the arrangement. SEP MD, Rob Bell and his family are huge Giants fans and have supported the team for well over 20 years. Rob reluctantly went to a Giants game with his wife in the mid-1990s, but was instantly hooked! In 2000, the Bells (including baby Bell, now nearly 19) saw the Giants win the Northern Conference, the Championship, and make both the National Cup and Trophy finals. Bizarrely, the club’s main backers then pulled out and they folded the following year! As the Giants re-grew from the ashes in 2012, Rob and his family have continued to support them as season ticket holders and travel to most northern away games. In fact, the club views them as ‘super fans’.
The whole Manchester Giants ethos isn’t just about basketball games. The club supports a number of local and national charities, and The Manchester Community Giants programme works with partners, schools, coaching camps, arranges pre-game sessions, birthday parties and disability access to basketball – all values which SEP strongly support.
Rob explains, “The decision to sponsor the Giants has been a long time coming. SEP are growing successfully and rapidly and now seemed like the right time to look at sponsorship and wider advertising opportunities. The Giants are an obvious choice both personally and professionally. We’re a local business with a focus on development and innovation and we want to try and support another local organisation as they grow and improve – and of course continue getting our name and product range more widely recognised!
“The club has made some big changes over the past couple of years – as we have ourselves – and will move to a new venue soon. It feels like the Giants are poised for big things once again after a long wait and we’re excited to be along for the ride!”
Giants’ Business Manager, James Gordon, said: “It’s been a pleasure to get to know Rob and his family over the years, and it is a fantastic show of support from Sale Engineering Products to back the Giants – not only as super fans but as super sponsors! Generating a hardcore of support is a priority for the club, and Rob epitomises the sort of fan the Giants need more of. Not only that, but the support of Sale Engineering Products enables the club to continue pushing forward on and off the court.
“I’d like to thank Rob, his family and SEP for their support and we hope one day to rewarded all our supporters by the club winning some silverware.”